1. Who We Are (Data Controller)

Live Mix Sound & Backline Hire (referred to as "we", "us", or "our" in this policy) is the Data Controller responsible for your personal data. Our business is based in Aldershot, Hampshire, GU11, UK.

If you have any questions about this Privacy Policy or our data practices, please contact us by email at hello@livemix.uk.

2. The Data We Collect About You

When you use our website, submit an enquiry via our quote builder, or book our services, we may collect the following personal information:

Identity Data: Your name, band name, or corporate entity name.
Contact Data: Your email address, telephone number, and billing/postal address.
Event & Booking Data: Event dates, venue locations, schedule timings, stage setup details, and equipment preferences.
Transaction Data: Details of payments, deposits, and invoices issued to you.
Technical & Communication Data: Records of email correspondence, quotes requested, and website interaction data.

3. How We Use Your Personal Data & Lawful Basis

Under UK data protection law, we only process your personal data when we have a valid lawful basis to do so:

Contract Performance: To calculate quotations, confirm availability, coordinate on-site sound engineering, deliver equipment, and execute hire agreements.
Legitimate Interests: To manage customer queries, follow up on quotes, maintain equipment logs, and improve our services.
Legal & Accounting Obligations: To maintain accurate financial records and tax accounting in compliance with HMRC requirements.

4. Data Sharing & Disclosures

We do not sell, rent, or trade your personal data to third parties. We may disclose your information strictly where necessary to:

Secure cloud hosting, email service providers, and accounting software used to operate our business.
Professional advisers including insurers or solicitors where required for legal claims or liability protection.
Law enforcement or regulatory authorities where required by UK statute.

5. Data Retention Periods

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected:

Unconfirmed Quotes: Enquiries and quotations that do not lead to a booking are retained for up to 12 months.
Completed Bookings & Invoices: Booking records, invoices, and transaction data are retained for 7 years to comply with statutory UK tax and accounting laws.
Multitrack Audio Files: Where multitrack recording is commissioned, raw stems are retained for 30 days after delivery before secure deletion.

6. Cookies & Website Tracking

Our website uses minimal, essential functional cookies necessary for site performance and quote calculator operation. We do not employ third-party advertising cookies, behavioural cross-site tracking, or invasive analytics pixels.

7. Your Legal Rights (UK GDPR)

Under UK data protection legislation, you have rights in relation to your personal data, including:

Right of Access: Request a copy of the personal data we hold about you.
Right to Rectification: Request correction of inaccurate or incomplete information.
Right to Erasure: Request deletion of your personal data where there is no ongoing lawful basis for retention.
Right to Restrict or Object to Processing: Object to processing based on legitimate interests.
Right to Data Portability: Request transfer of your data in a structured, machine-readable format.

To exercise any of these rights, please email us at hello@livemix.uk. You also have the right to lodge a complaint with the UK Information Commissioner's Office (www.ico.org.uk).

8. Contact Us

If you have any questions regarding this Privacy Policy, please contact:

Live Mix Sound & Backline Hire
Email: hello@livemix.uk
Phone: 07413 678040
Aldershot, Hampshire, UK

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